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I'm
Luke Cheung.

An Aspiring Investment Banker with an Interdisciplinary Focus in Sport Management and Franchise Operations
  • LinkedIn
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At the age of 5, I began spending my waking hours conducting mock trades for my favorite sport teams. From delving into the foundations of the salary cap to learning how restrictions varied across leagues, this led me to become our family’s household GM at the dinner table. While this underlying passion for sport permeated into my everyday life as I became immersed in baseball and basketball practices, my underlying desire to learn about league operations helped me cultivate a simultaneous interest for the world of finance.

Now as I position myself at the heart of both the sports and financial industry, I’m posed to make the most out of my degree at NYU’s Tisch Institute of Global Sport, exploring the intersection of these two dynamic worlds. Building upon my perspective as a lifelong fan, the realm of sports is far more intricate than what meets the eye. Whether it be analyzing market trends to craft key performance indicators or constructing investment strategies that streamline the efficiency of an organization, my ultimate passion lies in bridging the gap between sport and finance. As such, as I continue to gain a deeper understanding of the global sporting landscape, I’m excited to delve into the unique opportunities that both industries present – eager to learn from any experience that is available to me.

Based in
New York City

Capable of working anywhere.

01 Microsoft Office Proficient

Excel, Powerpoint, Word, Teams, Outlook and Onenote are all applications that I have had firsthand experience using for not only academic assignments but within a professional setting as well 

03 Social Media Platforms

Instagram, X, Tiktok along with international platforms such as WeChat and WhatsApp are applications that I have a digital footprint within. As a digital marketing intern, I focused on growth and expansion strategies through the lens of social media for a startup firm.

05 Coding Experience

Self-taught in programming languages: JavaScript and Python and willing to learn how to refine skills.

Professional Skillset

02 Event Planning

Working alongside professional sports franchises and various global brands, I've had an array of firsthand experiences in recruitment, venue scouting, preparation, logistical coordination.

04 Editing Software

Proficient in the use of Adobe Premier software as well as Final Cut Pro to make high-quality visuals and videos for clients.

06 Bilingual

Fluent in English and business conversational in Mandarin - has previously worked as a translator to refine clientele analysis and to support distribution channels to different customer demographics

Projects

My Latest Work. Learn More

Website Building
@ BodyVStore

Video Production
@ Street Soccer USA

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Event Management
@ NYU Sports Business Society

Experience

January 2024

Mubadala Investments x Sail GP

Shore Team Operations Intern

Prior to the 2024 Sail Grand Prix in Abu Dhabi, I am scheduled to work alongside Team Australia in the pursuit of their third straight championship as a member of their Sail Team operations. 

April 2023 - Present

Sport Business Society

Vice President

After being inducted by fellow members of the club, I have help implement a new structure of bi-weekly meetings to help organize school-wide events and spirit weeks for a team of over 50 members. In addition to those meetings, I have networked with professional sport franchises like the NY Jets, NYCFC and the Brooklyn Nets to host informative seminars and events.

March 2022 - August 2022

Self Employed

Tutor

Instructed and mentored English and AP Economics course material to accommodate the schedules and needs of three separate students.

September 2023 - October 2023

Street Soccer USA

Events and Operations Microintern

Working alongside the Street Soccer NYC team, I took on a diverse range of roles - including serving as a professional development coach for adults in marginalized communities, a marketing intern who designed promotional campaigns for the company and a event volunteer in the organization and hosting of the annual Times Square Tournament.

October 2022 - May 2023

Cafè by the Girls

Coffee Shop Attendant

As a part-time cashier register and attendant, I operated in a fast-paced, team-oriented environment to serve over 120 customers daily. In addition to my on-site role, I helped facilitate renegotiations of supplier contracts with respective vendors and partners to reduce operational costs by $1,500 annually - launching our expansion into multiple locations in 2023.

April 2021 - June 2022

BodyVStore Limited

Digital Marketing Intern

As a digital marketing intern, I helped draft key performance indicators for a rehabilitation start-up in Hong Kong. Looking to appeal to their English-speaking clients, I worked with company executives to establish mission statements coinciding with the advancement of digital marketing platforms and a fully-functional website from scratch. Using guided translations between Mandarin and English, I helped refine clientele analysis and supported distribution B2C channels.

Interests

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MLB

Favorite Team:

New York Yankees

Favorite Players:

Derek Jeter, Shohei Ohtani

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FOOD

Favorite Cuisines to Eat:

Cantonese, Japanese, Italian

Favorite Dishes to Cook:

Kimchi Pork Belly, Oyster/Soy Chicken, Steak with Garlic Buttered Mushrooms

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TRAVEL

Where Home is to Me:

Shanghai, China, and Hong Kong

Favorite Place to Visit:

Maldives, Montenegro

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FORMULA 1

Favorite Team:

Ferrari

Favorite Drivers:

Carlos Sainz, Lewis Hamilton

NBA

Favorite Team:

Boston Celtics

Favorite Players:

Jaylen Brown, Kristaps Porzingis

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GYM / CONTENT CREATION

Favorite Exercise Day:

Push Day

Favorite Movement:

Flat Bench, T Bar Rows 

Contact Me

  • LinkedIn
  • Instagram

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